The 2021 holiday season is upon us and one of the biggest impacts is going to have is in the real estate market. Most people don’t consider real estate when they think about holiday shopping trends, but it’s actually one of the most heavily impacted markets. Real estate finance leaders at IMC Money know the importance of staying on top of seasonal real estate trends.

Let’s take a look at a few of the major trends we’re going to see in this year’s holiday real estate business.

Holiday Market Trends

Here’s the general wisdom you need to know when it comes to the real estate market during the holidays. The real estate market starts to drop off around Thanksgiving as people focus on seeing their family, traveling, and getting ready for the holidays.

However, things start to pick up around December 24th. Potential homebuyers are off for the holidays and they’re using some of that free time to browse their local real estate markets looking for their dream home. You can take advantage of this sudden uptick in real estate interest by making sure your listings align with this new influx and potential buyers.

Serious Buyers Start Shopping During the Holidays

You’re also more likely to find serious buyers during this time of year.

This is a combination of harsh winter weather as well as how people spend their precious holiday vacation time. People who are out looking for houses and other real estate opportunities during the holiday season are going to be more serious about potential purchases than they would be during other times of the year.

Taking Advantage of Low Holiday Interest Rates

The market for real estate loans has its own fluctuations that don’t necessarily obey seasonal changes. However, one of the interesting trends that’s held true for the past few years is that interest rates tend to dip around the holidays.

This is another reason why potential buyers start flocking to homes this time of year.

Consider Your Timing

One thing that’s true no matter what sales industry or and is that buyers tend to prefer recently listed items rather than things that have been around for a long time. You can improve your timing by updating or listing properties at midnight on the 23rd or early morning on the 24th.

One Easy Tip For Holiday Real Estate Sales

Old real estate wisdom says that you should unlist your properties during the holidays, but this just isn’t true anymore. The holidays are a prime time to update and relist real estate listings.

Need more tips and tricks for real estate sales this holiday season? Property and finance experts at IMC Money can help you get your real estate moving!