Posts

2021 Holiday Season & The Real Estate Market

The 2021 holiday season is upon us and one of the biggest impacts is going to have is in the real estate market. Most people don’t consider real estate when they think about holiday shopping trends, but it’s actually one of the most heavily impacted markets. Real estate finance leaders at IMC Money know the importance of staying on top of seasonal real estate trends.

Let’s take a look at a few of the major trends we’re going to see in this year’s holiday real estate business.

Holiday Market Trends

Here’s the general wisdom you need to know when it comes to the real estate market during the holidays. The real estate market starts to drop off around Thanksgiving as people focus on seeing their family, traveling, and getting ready for the holidays.

However, things start to pick up around December 24th. Potential homebuyers are off for the holidays and they’re using some of that free time to browse their local real estate markets looking for their dream home. You can take advantage of this sudden uptick in real estate interest by making sure your listings align with this new influx and potential buyers.

Serious Buyers Start Shopping During the Holidays

You’re also more likely to find serious buyers during this time of year.

This is a combination of harsh winter weather as well as how people spend their precious holiday vacation time. People who are out looking for houses and other real estate opportunities during the holiday season are going to be more serious about potential purchases than they would be during other times of the year.

Taking Advantage of Low Holiday Interest Rates

The market for real estate loans has its own fluctuations that don’t necessarily obey seasonal changes. However, one of the interesting trends that’s held true for the past few years is that interest rates tend to dip around the holidays.

This is another reason why potential buyers start flocking to homes this time of year.

Consider Your Timing

One thing that’s true no matter what sales industry or and is that buyers tend to prefer recently listed items rather than things that have been around for a long time. You can improve your timing by updating or listing properties at midnight on the 23rd or early morning on the 24th.

One Easy Tip For Holiday Real Estate Sales

Old real estate wisdom says that you should unlist your properties during the holidays, but this just isn’t true anymore. The holidays are a prime time to update and relist real estate listings.

Need more tips and tricks for real estate sales this holiday season? Property and finance experts at IMC Money can help you get your real estate moving!

 

The Top 5 Fix & Flip Cities in California

California is an attractive location because of its beaches, economic opportunities, and sunny weather, along with the diverse cultures and food options, natural landscapes, and tech and entertainment industry opportunities. However, it’s also an expensive place to live. The good news is, the expense hasn’t made the state any less attractive to real estate investors. In fact, the fix and flip market is incredibly active in California. Before you get started on this type of real estate investing, it’s essential to learn about the five top cities to consider when shopping for a fix and flip investment in California.

Modesto

If you’re looking for a smaller city with plenty of farmland and nature around, Modesto is the ideal location in Central California. The median home value in this city is just over $260,000, which is a nearly five percent increase over the last year. Many flippers love this area because the overall cost of buying a home is lower than many other areas of California, making it an ideal location to invest in a fix and flip project.

Rancho Cucamonga

Rancho Cucamonga is a more prominent city located in Southern California, surrounded by breathtaking mountain views. Although the area tends to be expensive with a median home value of nearly $470,000, the city offers a small-town, quiet feel, particularly when compared to the larger cities like Los Angeles. Home values are expected to continue to rise about 4.5 percent each year.

Sacramento

Sacramento is the state capital and is located in Northern California. It’s an excellent place to engage in fix and flip projects with an excellent return on your investment.The city offers a median home value of around $300,000 with many fix and flip investors generating an average profit of $90,000 for each home they buy and renovate. You won’t find a more affordable place to invest in real estate in the state without spending more money.

Ontario

Ontario isn’t just a city in Canada. It’s also the name of a city close to Los Angeles and San Bernardino. It’s the next door neighbor to Rancho Cucamonga with home values around $387,000. However, the rate of appreciation is higher in this city at 5.2 percent, making it an excellent alternative to more expensive areas of the state.

Irvine

Orange County in California is the central location for technology and education with higher incomes and a strong economy. If you have more money to invest in real estate, Irvine is the ideal location. The city boasts median home values of over $790,000, making it a much more expensive location than the other cities on our list. Fortunately, the profit potential is high because the area attracts a wealthy crowd.